A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT
نویسندگان
چکیده
منابع مشابه
Strategic Importance of RFID – Empirical and Conceptual Insights Strategic Importance of RFID – Empirical and Conceptual Insights
RFID is currently considered a hot topic in the IT arena. It is described as major enabling technology for automated contact less wireless data collection and as an enabler for the real-time enterprise, a future vision of Enterprise Information Systems. But little is known about the perceived strategic importance of RFID among IT decision makers, current RIFD usage and areas of application or c...
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چکیده ندارد.
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ژورنال
عنوان ژورنال: International Journal of Research -GRANTHAALAYAH
سال: 2017
ISSN: 2350-0530,2394-3629
DOI: 10.29121/granthaalayah.v5.i7.2017.2105